August 2005
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Day August 2, 2005

The Power of Branding?

MasterCard?
A Lexus ad… Do you think MasterCard?

In a banner ad for Lexus Passionate Performances, I came across this red and orange curtain graphic.

It’s interesting to note that my first thought was, “Is it sponsored by MasterCard?”

Here It Comes to Save the Day

AppleOk, so Apple has finally gotten on the multi-function mouse bandwagon with their new Mighty Mouse. It looks pretty slick, but I’m witholding judgement until I actually test one out. I’m wary of the touch-sensitive nature of it, which, if the 3G iPod is any indicator, can be “touchy.” (Heh.)

Mike Davidson said something interesting:

I know you PC people out there are going to laugh at how happy this makes us Mac people (being that you’ve had multi-button mice for years), but it really is a momentous occasion. The one-button mouse was the last indisputable disadvantage of Apple hardware, and also the last vestige of stubbornness left over from the pre OS X days.

While I disgree that a one-button mouse is a disadvantage (I like them a lot — they’ve saved my wrist from aches at times), it certainly will be nice to have multi-function option that was given the Apple treatment (read as: well thought out).