As I emerge from being the client to working for clients, I’ve known that I would need to take to blogging again at some point. So, as we wait for Steve Jobs to announce his next Greatest Thing Ever, I guess it’s as good a time as any to stop with the procrastination. Writing something, even if it’s not worth writing, is better than nothing.
I’m sitting in Happy Cog’s New York office, with a 23rd floor view that overlooks the east side of Manhattan. I feel very lucky to be here (thanks to the kindness of the great and powerful Jeffrey Zeldman), and doubly lucky to be sharing space with Roger Black, the incomparable print designer who keeps approaching us with project ideas, large and small.
This week I’ve read quite a few RFPs, some small, some large, some baffling. Choosing one’s next project is always dicey; the first instinct is to run toward the money, any money, but you have to find a way to temper that with the realities of the project:
Is it interesting? Is the client excited about it? Are expectations about scheduling and future goals realistic?
It’s easy to invent possibilities in your head, but you need to make sure that the things you don’t know wave as many flags as the things you hope you do.